January assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www- Some acknowledgement of audience effect theories for Q4 that are supported with basic examples. However there is not much of a debate and it feels restricted and lacks depth in places

ebi- Q1 was an unseen product analysis e.g denotation and connotation we need to practice this. It is clear that you need to prepare better for future assessments, you could do this by working on your blogs. 

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

1.Basic analysis of the product that engages with more straightforward aspects of
how media language is used to construct meaning
2.Demonstrate knowledge of the theoretical framework of media
3.Frequent appropriate use of subject specific terminology throughout.
4.Judgements and conclusions regarding the application of audience effects theory
are perceptive and fully supported with detailed reference to theories and
examples.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.

4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

I managed to list three incorrect things. i could of said 
• Conglomerate ownership
• Vertical integration
• Horizontal integration
and benefits being
• Dominate media industries through sheer size and power (conglomerate ownership)
• Maintain control and profit at every stage of chain of production (vertical int.)
• Identify new audiences and revenue streams (horizontal int.)

5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

I Demonstrate knowledge of contexts of media and their influence on media products and
processes
Demonstrate understanding of contexts of media and their influence on media products and
processes


6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media. 

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