Advertising: David Gauntlett and masculinity
Read this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The knowing construction of identity, the idea of 'role models', masculinity in (possible) crisis, 'girl power', popular feminism, diversity of sexuality, gender trouble, media power, contradictions and change. 2) How does Gauntlett suggest the media influences the way we construct our own identities? The media constructs our own identities because the media does not doubt that anyone needs to make choices of identity and lifestyle, so they can therefore be themselves. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? The Score hair