Teen Vogue: Audience and Representation

 Audience


1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?

"We aim to educate, enlighten, and empower our audience to create a more inclusive environment"
teen vogue are able to give a voice to teenagers who strive to create change in today's society. the audience are able to identify with their articles and draw out certain aspects that relate to their political and social beliefs.

2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this.
young women
LGBT community 
pro-choice 
pro-environment 
feminists 


3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines?
personal relationships- gender binary
personal identity-Netflix ( strong female leads)
surveillance-Donald trump (gaslight america) + gender binary
diversion- trump/ Netflix female leads 

4) How is the audience positioned to respond to political news stories?
Due to Teen Vogues left wing approach towards politics, the audience are forced it see it through the values of the writers at Teen Vogue.

5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? The ‘tentpoles and editorial pillars’ section of the media pack may help with this question.
They allow their audience to meet up in real life at the teen vogue summit so that they can share their experiences and opinions regarding their magazine.


Representations

1) Look again at the Conde Nast media pack for Teen Vogue. What do the ‘tentpoles and editorial pillars’ (key events and features throughout the year) suggest about the representation of women and teenage girls on teenvogue.com?

2) How are issues of gender identity and sexuality represented in Teen Vogue?
Teen vogue see to show gender identity and sexuality as a positive thing that can change and become fluid based on the choices of the consumer.

3) Do representations of appearance or beauty in Teen Vogue reinforce or challenge traditional stereotypes?
Teen vogue challenges the appearance of beauty by tackling the discussion of acne and how it is OK to have it. However they also reinforce these stereotypes due to their use of skinny, white models who wear make up.

4) What is the patriarchy and how does Teen Vogue challenge it? Does it succeed? 
A male dominated society and Teen Vogue challenge this by spotlighting women in power.
They reinforce these stereotypes by writing typical celebrity gossip articles.


Feature: how Teen Vogue represents the changing nature of media aimed at women


1) How was the Teen Vogue op-ed on Donald Trump received on social media?
The article was met with reactions of disbelief and anger. The media were surprised that teen vogue were becoming a political site due to them being a fashion magazine.

2) How have newspapers and magazines generally categorised and targeted news by gender?
men were the people who read the news and politics side of the newspaper whilst the women were being told to read things like the lifestyle part of the newspaper.

3) How is this gender bias still present in the modern media landscape?
women are targeted towards the more light hearten side of the news whilst men were targeted towards "real news" like politics.

4) What impact did the alternative women’s website Jezebel have on the women’s magazine market?
they changed the way that newspaper publications think towards women and what type of media they like to consume. how it is not just fashion and celebrity gossip that they want to read but politics too.

5) Do you agree with the writer that female audiences can enjoy celebrity news and beauty tips alongside hard-hitting political coverage? Does this explain the recent success of Teen Vogue?
i agree with the writer and i believe that this it one of the main reasons as to why teen vogue is such a success. 

6) How does the writer suggest feminists used to be represented in the media?
"sexless, grim bra-burners, uninterested in pleasure or aesthetics"

7) What is the more modern representation of feminism? Do you agree that this makes feminism ‘stereotyped as fluffy’?
feminists are able to achieve serious political engagement whilst still being interested in beauty products.

8) What contrasting audience pleasures for Teen Vogue are suggested by the writer in the article as a whole?
"Teen Vogue, unlike Time or Newsweek, is drawing explicitly from a rich tradition of aggressive, opinionated, adversarial coverage of sexist white men."


9) The writer suggests that this change in representation and audience pleasures for media products aimed at women has emerged from the feminist-blog movement. How can this be linked to Clay Shirky’s ‘end of audience’ theory?
the women who are following these blogs have a say on what goes on in them. their audiences are becoming more involved in the media that is being put out and are able to create their own opinions based on that.

10) Is Teen Vogue simply a product of the Trump presidency or will websites and magazines aimed at women continue to become more hard-hitting and serious in their offering to audiences?
I believe as time goes on teen vogue will discuss more serious and hard-hitting topics as their audiences widen.

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