Media Magazine theory drop: Semiotics💕

1) What did Ferdinand de Saussure suggest are the two parts that make up a sign?

the signifier and the signified 

2) What does ‘polysemy’ mean?

 open to interpretation/ more than one meaning.

3) What does Barthes mean when he suggests signs can become ‘naturalised’?

Barthes suggests signs can become “naturalised” because we accept it without question.

4) What are Barthes’ 5 narrative codes?

 â€˘ Hermeneutic code or ‘enigma code’

• Proairetic code or ‘action code’

• Semantic code

• Symbolic code

• Cultural code


5) How does the writer suggest Russian Doll (Netflix) uses narrative codes?

The title Russian doll is linked to the image as Russian dolls structure decreases in size as one is placed inside another 


Icons, indexes and symbols

1) Find two examples for each: icon, index and symbol. Provide images or links.

Icon:







Index:









Symbol: 


















2) Why are icons and indexes so important in media texts?

Icons are important in media as they provide visual representation of what the brand is trying to portray. 
Indexes are important as they show the audience the connotations that are associated with advertisement. 

3) Why might global brands try and avoid symbols in their advertising and marketing?
Global brands try to avoid symbols in their marketing as symbols can have different meanings.
Negative connotations could confuse the audience in interpreting what the brand is trying to represent.

4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail?

5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world.


Comments

Post a Comment

Popular posts from this blog

Media Paper 1: Learner response

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: Basic Knowledge of the CSPS, 4 named in this paper e.g Score and Blinded by the light  EBI: Shaan , there is clearly a lack of question focus throughout this paper you referenced the named CSPS but there is no in depth / detail to your responses. 2) Read  the mark scheme for this exam  carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory:  Q2 (unseen text and CSP) additional point/theory/CSP reference:  Q3 (Letter to the Free) additional point/theory/CSP reference:  3) Now focus on Section B.  Section B began with two questions testing your knowledge of in...
Read more

Introduction to Feminism

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? The reason Laura Bates started the Everyday Sexism project is because she has been sexually harassed multiple times and when she spoke up about it, everyone saw this as normal and wondered why she was making a big deal out of it. Its then after when people realise that behaviour is really  inappropriate.  2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? The Everyday Sexism project links very well to the concept of post-feminism as it helps support women and helps them speak up about their experiences. I think feminism is still required in the western societies as not everything is balanced between men and women e.g. majority of builders are men and there are not many female builders around.  3) Why was new technolo...
Read more

Magazine cover learner response

Image
  1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBIs. You don't need to include a mark or grade if you don't want to. WWW: I really like what you’ve done with your finished product. The placement of the cover lines and consistent use of colour scheme of your font/typography is strong and this reinforces the Glamour brand identity too. The camera shot and lighting are also good examples of applying media language to communicate meaning to your product. However, you did not create this product using Photoshop and in short you would not be able to do this for your actual coursework. EBI: The main lesson to take from this production work is the lack of pre-planning production and evaluation. You will be restricted with marks for the actual coursework if you fail to complete pre-planning and evaluation. The lack of work here is an issue and this shoul...
Read more