Media Magazine theory drop: Semiotics💕

1) What did Ferdinand de Saussure suggest are the two parts that make up a sign?

the signifier and the signified 

2) What does ‘polysemy’ mean?

 open to interpretation/ more than one meaning.

3) What does Barthes mean when he suggests signs can become ‘naturalised’?

Barthes suggests signs can become “naturalised” because we accept it without question.

4) What are Barthes’ 5 narrative codes?

 • Hermeneutic code or ‘enigma code’

• Proairetic code or ‘action code’

• Semantic code

• Symbolic code

• Cultural code


5) How does the writer suggest Russian Doll (Netflix) uses narrative codes?

The title Russian doll is linked to the image as Russian dolls structure decreases in size as one is placed inside another 


Icons, indexes and symbols

1) Find two examples for each: icon, index and symbol. Provide images or links.

Icon:







Index:









Symbol: 


















2) Why are icons and indexes so important in media texts?

Icons are important in media as they provide visual representation of what the brand is trying to portray. 
Indexes are important as they show the audience the connotations that are associated with advertisement. 

3) Why might global brands try and avoid symbols in their advertising and marketing?
Global brands try to avoid symbols in their marketing as symbols can have different meanings.
Negative connotations could confuse the audience in interpreting what the brand is trying to represent.

4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail?

5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world.


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